Lucinda grew up in Sydney, lived in between London and New York for 2 years and has travelled the world, unearthed hidden restaurants, hotels and brands on the market.

PR girl by trade, she is passionate about telling her authentic brand story on Instagram and making sure it is down to earth and real – allowing her followers to take something away from it.

Lucinda’s Instagram gives followers a glimpse into the finer things in life. Providing inspiration and tips on the coolest, newest brands whilst always including tags on where you can get it from. Whether it be the latest restaurant, hottest new pilates studio, skiing apparel or facial to try! A skier, tennis player and yoga lover – she loves being active living a healthy life style.

She’s worked with a number of clients including Bondi Boost, VS Sassoon, Visit Canberra, YouFoodz, Daniel Wellington, Lipault Paris, Lucky You Cleanse, Pressed Juices, Oscar Wylee, Frank Body, Serafin Jewellery, Aperol Spritz, Ice Jewellery, Hunter Valley Tourism and more.