London born and Sydney bred. Florence started modelling at 16 at Sydney fashion week. She also creates content, photography, graphic design and styles fashion shoots.
Managing her personal brand has expanded into creating content for other businesses within the fashion, beauty and hospitality lifestyle areas.
Her professional experience has grown by working in PR, social agencies and advertising companies and from studying visual communications (digital design) and advertising with a strong focus on marketing and creative content for advertising.
Florence enjoys showing brands in an authentic, approachable way that inspires people to wear and use them. This is reflected in her Instagram feed that portrays a very attainable lifestyle and fashion content.
Working with brands like Bondi Boost, Barefoot Blonde, Cotton On Group, Minenssey Skin Care, North Bondi Fish, Vestire the label, Next and Revlon she shares a range of content, receiving highest engagement in the food, beauty, travel and fashion sector.