JOANNE PHUA

Sydney-based Jo is a bubbly and outgoing fashion and beauty connoisseur, always up for an adventure and always dressed to perfection. Her Instagram and blog documents her life as a 20-something exploring what life has to offer, as she talks about all things fashion, beauty, technology, lifestyle and her travel experiences.

With a super engaged audience between 18-35, Jo has created a social media buzz with her Lunar New Year campaign with Westfield and continues to grow in terms of numbers and popularity. Her skill set ranges from product photography, styling, art direction, content production, translation (Mandarin to English and vice versa), and much more.

Having studied Commerce at Sydney University, Jo also worked in finance at Louis Vuitton, visual merchandising in Paris, styling at Westfield and buying at David Jones, before she finally quit her full time job to start her own content creation agency. She hopes to inspire other women who have a passion to start their own business and become the girl boss in their own lives.

Jo has worked with a number of renowned, high-end brands. Some recent ones include Dior, La Mer, Guerlain, Estee Lauder, Clarins, MAC Cosmetics, Westfield, American Express, Evian and more.

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