Alex started her Blog when she moved to Sydney from the Sunshine Coast in 2012. She works in the creative industry in digital marketing, content creation and blogging.

She has been freelancing her services for 4+ years and continues to work on new creative projects such as The Grecian Guide.

Alex is constantly seeking the next adventure she can vicariously take her audience on. With an infectiously positive outlook on life, she is always encouraging her readers to be the very best versions of themselves and is an advocate for maintaining authenticity.

Alex’s Instagram feed is cohesive to the quintessential Australian Summer, boasting her favourite Australian / International labels in beautiful locations such as Sydney, Queensland, Croatia, Greece and Bali.

Alex has worked with some of the industry’s leading brands, including, Maurie and Eve, Runway Scout, Cluse, Adore Beauty, FOREO, PayPal, Visit Canberra, Choice Hotels, Edwards and Co, Jacob’s Creek, DeBortoli Wines, Olay, Seafolly, Sand and Sky, GHD, French Connection, Converse, Cotton On, QT Hotels, ASUS, SONY, UE Boom, Dyson, Renault, Fashion Bunker, Anchorage Hotels, The Zenith Group, Motorola, Nissan, Palm Noosa, Rose Imports, to name a few.

Alex was also one of five bloggers who flew to New York in 2015 with Impulse Fragrances.