Alexandra Cuthill, (Alex) started her blog when she moved to Sydney from the Sunshine Coast in 2012.

Alex is constantly seeking the next adventure she can vicariously take her social media audience on. With an infectiously positive outlook on life, she is always encouraging her readers to be the very best versions of themselves and is an advocate for maintaining authenticity.

Alex’s Instagram feed is cohesive to the quintessential Australian Summer, boasting her favourite Australian / International labels in beautiful locations such as Sydney, Queensland, Croatia, Greece and Bali.

Alex has worked with some of the industry’s leading brands, including PayPal, Marley Spoon, Olay, Carolina Lemke, Nine Islands, Converse, Cotton On, QT Hotels, ASUS, SONY, UE Boom, Dyson, Renault and more.