Jacob’s Creek Le Petit Rosé

Case Studies, Grouped Influencer Shoots

At the beginning of 2019, we worked with Jacob’s Creek for the launch of their Le Petit Rosé. There were three parts to this campaign which ran over January, February and March:

  1. Create content prior to the Le Petit Rosé picnic event in Sydney
  2. Attend and create content at the Le Petit Rosé picnic event in Sydney
  3. Galentine’s Day — Group influencer shoot
  4. VAMFF — Le Petit Rosé activation at Virgin Australia Melbourne Fastion Festival

Pre Le Petit Rosé event

To create hype around the Le Petit Rosé event in Sydney, Alexandra Cuthill (@alexandracuthill) and Julia-Rose O’Connor (@julzyrose) were briefed to create an outdoor picnic setting in a garden setting and a bottle of the new Le Petit Rosé. The mood was bright, summery, spontaneous and fun.


Le Petit Rosé event

To continue the conversation around the new bottle, Jacob’s Creek put on the Le Petit Rosé Picnic — a way to celebrate Summer with a picnic in the park.

Our girls, Alex, Maddie (@maddisonclare) and Paige (@paigecraswell) were invited to attend where they were able to enjoy a delicious gourmet picnic lunch, learnt to play French style boules, make flower crowns at a workshop whilst listening to Summer tunes by DJ Hannah Gibbs. The girls created posts and stories across their pages to increase brand awareness and reach of the newest Le Petit Rosé.


Galentine’s Day



Following the success of the event, the Jacob’s Creek team got in touch with TTS to create a group shoot with our girls for Galentine’s Day. The brief was to show ‘How to create the perfect Galentine’s Gathering’, clearly evoking a brunch atmosphere and featuring balloons, roses and Le Petit Rosé.

Two shoots were organised for this brief, Group 1 with Alex, Jess (@jess.hopson), Holly (@hollyleelu) and Paige. The second with Maddie and a group of girlfriends.


VAMFF

In March, Jacobs’ Creek did an activation at VAMFF. Our Melbourne girls Chrystelle (@chrystelleaudette) and Bonnee (@bonnee_fahlstrom) were invited to attend to spend some time in the garden bar for posts and stories on their Instagram pages.


“We had the pleasure of hosting The Talent Society girls at the Le Petit Picnic, and we couldn’t have been more impressed with their work! The girls were bubbly, responsive and produced stunning bespoke content in-line with our event brief. Kristy from TTS has made our job an absolute breeze, and the event was such a success thanks to her and the girls’ efforts.”

LUCI STARR / JACOB’S CREEK LE PETIT ROSÉ VIA SWITCHED ON AGENCY / SOCIAL MEDIA EXECUTIVE

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