Finding Your Instagram Aesthetic

Content Creation, Tips & Tricks

Aesthetics refers to beauty and artistic taste. When it comes to Instagram aesthetics, this refers to the overall feeling of your Instagram page ‑ the colours, layout, tone, message.

You may have seen these posts scattered across our page, however this guide collates all the aesthetics tiles we have created into one place for ease.

Once you have established your personal branding, you can start to have a think about how you want your page to look and the overall feeling you want people to have when they come to your page or follow you.

Below are the different aesthetics and colour palettes you can create. Tap each post to find out more info and how you can create your Instagram aesthetic.

No.1 Neutrals

Aesthetics refers to beauty and artistic taste. When it comes to Instagram aesthetics, this refers to the overall feeling of your Instagram page – the colours, layout, tone, message. Once you have established your personal branding, you can start to have a think about how you want your page to look and the overall feeling you want people to have when they come to your page or follow you.

The first aesthetic we’ll start with is Neutrals. This is a popular one as neutrals are often quite soothing and you can add some colour pop to make certain posts stand out.

What to think about when creating a neutral’s colour theme (but also relatable to all aesthetics):

– The background of your photo

– The subject/s in your photo

– Your clothes, your shoes, your accessories

It may also help to find other accounts that inspire you and that will help guide you in how you create your content.

No.2 Colour

I must admit, a few years ago, I was afraid of colour and all I would wear would be black, white or denim. As I introduced colour into my wardrobe, the more and more I seek it. Colours have a profound effect on your mood and when I find Instagram accounts with colour, the more drawn I am.

We’ve seen many different colour aesthetics. You could focus only on one colour for your feed (blue, pink, green), you could have your feed change colours (blue, into pink, into green), or you could just do a mixture of anything and everything! But different to how neutrals can provide a soothing event, colours can give you an uplifting effect. Your aesthetic really says a lot about who you are and what your personal branding is.

No.3 Analogous

An analogous aesthetic means you are using colours that are next to each other on the colour chart. If you prefer a strictly warm or strictly cool aesthetic in your feed then this palette is all you.

To do this, find your brand’s colour on the colour wheel. Then, choose a shade or shades from either side of it. EG; Blue, green and purple, OR; yellow, red and orange.

No.4 Monochrome

Monochrome was a phase that I think everyone went through at some point. I, personally, used to be a black and white only type of gal, but as I admitted some tiles ago, I’ve been getting into the colour lately. But, if colours are not your thing and you just love the strong contrasts of black and white, then a monochrome feed is for you.

There are two ways we see this happening:

A feed only of photos in black and white

A feed that consists only of black and white colours

No.5 Complimentary

The second-most popular type of palette is the complementary Instagram color palette.

This palette uses two colors that are direct opposites from each other on the color wheel. With opposite colours together, this combination really catches your eyes and stands out.

EG: Yellow is opposite purple on the color wheel. A good rule of thumb is 60% of one color, 30% of the opposite color, and 10% neutrals.

Have you thought about your colour palette?

No.6 Monotone

Monochromatic colors are all the colors of a single hue.

Monochromatic colour schemes are derived from a single base hue and extended using its shades, tones and tints.

You can choose to either have a feed that is one colour of different shades, tones and hues, or choose a single post, row or rows of monotones. You can get super creative with this one!

No.7 Triad

A Triad colour palette uses any three shades that are of equal distance from one another on the color wheel.

This complex, but beautiful, vibrant and artistic colour palette can be tricky to pull off. The best way to incorporate a triad colour palette on Instagram is to use the 60/30/10 ratio. Then, sprinkle in some neutrals to tone those colour splashes down and keep everything nice and balanced!

No.8 Do’s & don’ts 

Do’s and Don’ts for creating an #instagram colour palette 🎨

1. DO: Add your existing brand colours to your theme.

2. DO: Pick a colour palette that fits with the photos you frequently post.

3. DON’T: Choose colours at random (as you’ll confuse your audience and disrupt your feed.)

4. DON’T: Post photos on the fly! This increases the chance that your image won’t mesh correctly with your theme and colours.

No.9 How to generate your colour palette

Get ready to get inspired! Here are our top 3 apps to help you generate a colour palette.

1. @canva

Upload a photo and Canva will generate an Instagram colour palette based on the picture!

2. #adobecapture

A serious inspiration machine! Create colour palettes and patterns from pictures, identify typography and save colour profiles to colour grade images and video!

3. #colordot by Hailpixel

Use your camera to capture colours or swipe to change your hue, lightness, and saturation. This app gives you endless options to find precisely what you want! Plus it’s free on desktop!


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